Lending > Best Lending Platform
Deserve is a venture-backed fintech startup helping younger generations - millennials and Gen Z's - gain fair access to credit products, while increasing the pool of viable credit candidates and pioneering credit card-led consumer loyalty programs.
Deserve particularly benefits the sizable number of college students in the United States, many of them foreign, who don’t have the necessary credentials to be approved for a simple credit card. Leveraging AI, alternative data and machine learning, Deserve looks at an applicant’s full financial picture, considering factors like how they manage money, along with records of on-time payments, to predict future credit potential. Further, Deserve predicts a user's ability to pay back any expenditures by considering his or her schooling, earning potential and the like.
Additionally, Deserve has grown its capabilities within the last year beyond its award-winning direct to consumer offerings to provide a highly scalable and customizable Card as a Service (CaaS) platform to launch white-label and co-branded credit cards for leading financial institutions, fintechs and brands. Partnering with clients such as Sallie Mae, the New Jersey Institute of Technology and H2O.ai, Deserve’s proprietary platform enables customers to launch any type of credit card product, underwritten for their specific target audiences. Deserve has also developed a mobile financial management application featuring incentive program offerings from Mastercard, Amazon and T-Mobile.
Deserve has experienced strong growth with both its B2C and B2B offerings over the past few years -- between 2017-2018, Deserve grew its total revenue by 238%. In 2019, Deserve was awarded the title of “Best Credit Card for Students” in Money Magazine, Business Insider and NerdWallet, as well as being recognized as one of Fast Company's “Most Innovative Companies.”