Digital Banking > Best API
Flybits offers a “personalization-as-a-service” platform that enables financial institutions to better understand the data that they have on their customers and to easily create personalized customer experiences throughout their digital channels. The company’s end to end platform includes:
• Data ingestion and unification: The core infrastructure layer allows for FIs to aggregate, unify and normalize proprietary and third-party data with minimal
• Semantic processing / data interpretation: Appropriate AI/ML frameworks are
applied to the joined data which is then interpreted – providing FIs with a contextual view of their customers and actionable insights.
• “Experience Studio”: A user facing “experience studio” allows non-technical employees to build targeted audiences and deploy contextually-relevant customer experience campaigns to drive customer engagement and increase monetization.
• Reporting & analytics: Predictive pre-campaign feedback on reach and expected impact allow for better offer designs while real-time results and analytical tools
help FIs measure the effectiveness of their personalization efforts.
With Flybits, FIs can better serve their customers by introducing the right products or solutions at the right time and place to the right customer.
After several years of product development, Flybits has early traction in the financial services space on the back of its relationship with TD in Canada, where it powers personalization in TD’s mobile app. The company is in the process of launching pilots or full roll outs with several marquee customers, including Mastercard and HSBC.