Investing > Best Robo-Advisor
Headquartered in San Francisco, CA, Human Interest offers online, affordable, automated, and user-friendly 401(k)s for small and medium-sized businesses with customizable features and built-in investment advising for employees (provided by Human Interest Advisors). Human Interest is proud to serve more than 35,000 employees at companies in every industry across the United States, including companies that are setting up their first 401(k) as well as those who are changing providers. The company, founded in 2015 out of the Y Combinator summer batch, proudly offers transparent pricing and operates as a fiduciary, which means they put their customers' best interest first. For more information, please visit https://humaninterest.com/
Many employees feel that the process of setting up and maintaining their 401(k)s is so overwhelming that they’d rather just not do it at all. We’re here to help make it easy! Financial literacy is a big part of our mission.
-Our 401(k) plans all include an optional, automated investing service so that employees can make the most of their savings. For employees who want personalized investment advice, we offer it at no additional cost. Employees who want more flexibility can choose and manage their own funds.
-Our investment advising will help employees diversify globally, rebalance automatically, and avoid hidden fees — all of this is done automatically while taking their personal financial situations into account. Investment strategies should not be one-size-fits-all. Unlike other 401(k) providers, Human Interest does not accept kickbacks, so we have no financial incentive to recommend any particular fund.