Investing > Best Robo-Advisor
The SoFi Robo-investment mobile-first product allows people to invest without following the market hourly or paying management fees, picking the investment strategy that’s right for them. SoFi automated robo-advising matches investors’ risk tolerance and we offer free access to a CFP, as needed, an easy, straightforward option for those who want to get started investing but don’t know where to start.
SoFi’s goal is to help members get their money right. With SoFi Invest, members not only get a free consumer investing service that offers stocks, ETFs, and robo-advising, with no commissions or management fees, they get SoFi membership, which comes with usage of any SoFi product and offers benefits including exclusive events across the country, complimentary financial planning, and career coaching to all active members. Members also receive incentives on SoFi products, including rate discounts on loans. These offerings make SoFi Invest the best robo-advisor on the market.