Alternative Data > Best Data Analysis Tool
All online businesses rely on accurate, real-time data harvested from the Web. Financial services brands use this data in an effort to reach a higher Alpha than the market. Unfortunately, with an increasingly personalised and geo-targeted Web, searching for that data as a company instead of appearing as a customer in a specific region is unlikely to deliver any meaningful business intelligence. A once transparent and open Web has become increasingly opaque.
Luminati aims to bring complete transparency back to the internet. The company’s IPPN (IP proxy network) harnesses the IP addresses of over 35 million opted-in consumers, in 195 countries across the world. These addresses are used as a gateway for organisations to gather accurate online data, by browsing the web ‘through the eyes of the consumer’.
As a result, organisations can gain a real and accurate perspective of the Web, enabling them to make better, more informed decisions based on real-time data in order to overcome the challenge of other website owners blocking access or serving inaccurate information.
Over 10,000 customers, which contain Fortune 500 companies, use Luminati’s extensive proxy network for a variety of use cases. This includes data and competitive insight collection, security tests, fraud prevention, price comparison, ad verification, brand protection and more.
Luminati’s technology is used by investment houses, hedge funds and quant funds to better inform their trading and decision making by providing new and unique data sets. This includes finding gaps in pricing strategies/product lines to better invest in companies/shares by targeting those gaps.
For example, if a hotel reported an average room price of $x in the last quarter, investors can use Luminati’s IPPN network to predict the average price in the next quarter by monitoring and analysing information from specific locations, thus better informing their trading decisions.