MyBlocks by Envestnet MoneyGuide
Outstanding Performance > Best New Product
MyBlocks, created by Envestnet MoneyGuide, is a digital, client engagement tool that facilitates incremental financial decisions through a captivating user interface where key financial topics are broken up into bite-size “blocks”.
Envestnet MoneyGuide noticed a gap where Gen X and Gen Y investors were underserved, and advisors were missing the mark engaging with these groups. Recently released, MyBlocks has been noted as the most significant innovation in the financial planning space—opening planning up to a new audience that was previously priced out of the market and paving the way for a new approach to financial discussions.
MyBlocks mirrors the user experience of streaming entertainment providers like Amazon Prime Video and Netflix. This allows users to engage when, how, and where they want—on the go or in the comfort of their own home. Gamification in blocks like Retirement Bliss provide a fun way for couples to learn about each other’s vision for the future so the advisor can help them plan a retirement that is enjoyable for both.
Truly revolutionary, investors are in control to explore various financial topics in MyBlocks, while the advisor provides advice and solutions to address their needs and concerns.
A Digital Marketing Tool for Advisors
—Scale lead generation and prospecting efforts
—Streamline the client onboarding process
—Engage prospects/clients of all ages and financial backgrounds
—Prove their value immediately by educating and motivating clients
—Complement the storytelling experience
The MyBlocks Ecosystem
20+ blocks are available with more being developed. Blocks are grouped by topic, such as:
—Protect Your Family: life insurance and long-term care
—Explore Retirement Topics: social security, healthcare and longevity
—Have Some Fun: retirement compatibility game and inflation quizzes
—FastPath to Freedom: credit card debt, college loan debt, retirement savings, building an emergency fund, saving for an experience or financial goal